We don't have a political agenda, we simply want to show people the Israel they aren't exposed to, because we think they'll love what they see, can benefit from Israel's offering and want to deepen their relationship with us.
We know that when people actually experience Israel firsthand, their perception of it changes, but we can't bring everyone to Israel. So we decided to go for the most cost-effective alternative: identify the people with the loudest online voices and bring them here. Let them meet their Israeli counterparts, learn about the people, the culture and environment, and write about their experiences. That way, their readers can discover a fascinating country with a lot to offer.
Meet the People. Feel the Energy. Share the Experience. That's our slogan, and that's what it's all about.