What is conditional giving?
Reduce uncertainty. Make giving meaningful.
Our technology is based on 10+ years of game-theory research and live lab experiments, conducted by two of the company's founders, economics professors from NYU and UC Berkeley.
Your supporters can observe project momentum as it builds towards an established and clear goal. This shows donors what their "share" of the project is, and encourages higher donor participation.
Conditional giving makes the fulfillment of commitments for a project pending until the campaign reaches a specified threshold.
In the case the target goal was not met, donors are provided notice and are given several options of re-routing their donation to a new cause or of receiving their money back.
Counter intuitive? perhaps. Unorthodox approach? Well, this was our response at the get go 5 years ago. Lab trials, conducted at the Experimental Lab at UC Berkeley provided eminent proof that donor participation and giving levels go up 3X once their risk is reduced.
launch a conditional giving campaign and get 10% off your license fees. Contact us for more details