What is conditional giving?
It's about transparency. Set clear targets and time bounded projects.
Make binding commitments. Unlike other fundraising platforms, give2gether's technology enables charities to present their projects directly to donors, and allow the total commitment to be observed by other individuals.
Reduce uncertainty. Make giving meaningful.
Our technology and first patent is based on 10+ years of game-theory research and live lab experiments, conducted by two of the company's founders, economics professors from NYU and UC Berkeley.
Similar to other crowd sourcing applications, supporters can observe project momentum as it builds towards an established and clear goal.
This shows donors what their "share" of the project is, and encourages higher donor participation.
Conditional giving makes the fulfillment of commitments for a project pending until the campaign reaches a specified threshold.
This way, when the campaign goal is met, all donations are routed to the designated cause.
In the case of under shoot (i.e. the target goal was not met), donors are provided notice and are given several options of re-routing their donation to a new cause or of receiving their money back.
Counter intuitive? perhaps. Unorthodox approach? Well, this was our response at the get go 3 years ago. Lab trials, conducted at the Experimental Lab at UC Berkeley provided eminent proof that donor participation and giving levels go up once their risk of falling short of target is reduced.
In short, by giving donors a greater insight, a more direct and transparent relationship is established between your charity, the project for which you are raising money and online donors.
Would you like to hear more details, or launch a conditional giving campaign? Contact us